The Wendy Williams Show comes from humble beginnings — a rare daytime talker not headlined by a household TV name that started with a six-week trial run on the Fox stations in summer 2008. Fueled by strong demo numbers, Debmar-Mercury’s show hosted by radio personality Wendy Williams was cleared for a nationwide launch in fall 2009. It quickly took hold, and now it has received another three-year renewal by the Fox stations. Combined with renewals on stations belonging to Media General and Cox, Wendy has already been cleared in more than 50% of the U.S. entering NATPE.

“It’s for three more years? I thought it was longer!” Fox TV Stations’ SVP Frank Cicha said.

That could happen as Debmar-Mercury’s parent Lionsgate recently extended Williams’ personal contract through 2022.

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During the November sweeps, Wendy finished either No. 1 or No. 2 in the key demo of women 25-54 in 55% of the U.S. and 20 of the top 25 markets.

Wendy’s across-the-board strength in the demo most important to advertisers has made this talk show an indispensable part of stations’ daytime schedules,” said D-M co-presidents Ira Bernstein and Mort Marcus.