CBS Sports is pulling out all the stops for its live telecast of Super Bowl 50 on February 7, from having the sportscasters wear the original jackets from the first Big Game in 1967 to unveiling a new logo for the division.
In addition to revealing details of the network’s celebration, CBS Sports Chairman Sean McManus also indicated that the network is in talks with the NFL to renew its Thursday Night Football package, but he said a decision won’t be final before the Super Bowl. “We’re in a wait-and-see period in terms of the NFL getting back to us,” he said today at TCA in Pasadena. “They’ll decide what’s best for them — the product and the effort that we established on Thursday night.”
Starting the Monday prior to Super Bowl Sunday, at 8 PM every weeknight, there will be a minute-long live promo for the Big Game from San Francisco or Santa Clara, CA, site of Super Bowl host Levi’s Stadium. There also will be three two-hour specials during the first week of February: Greatest Super Bowl Commercials on Tuesday, February 2; Greatest Super Bowl Half Time Shows on Friday; and NFL Honors on Saturday. A different one-hour version of Greatest Super Bowl Commercials will serve as a lead-in to NFL Honors.
Here’s CBS’ lineup for Game Day (all times ET):
11 AM: Super Bowl 50: Before They Were Pros (NFL Films)
Noon: Road To The Super Bowl (NFL Films)
1 PM: Phil Simms’ All-Iron Team: Super Bowl Edition
2-6 PM: The Super Bowl Today
6 PM: Super Bowl On CBS Kick-Off Show
6:30 PM: Super Bowl 50
CBS Sports Network, the 24-hour cable home of CBS Sports, will debut its Super Bowl coverage with more than 75 hours of original programming including extended postgame coverage with Super Bowl Today Postgame Show, hosted by James Brown, Boomer Esiason, Bill Cowher, Tony Gonzalez and Bart Scott.
Today at TCA, CBS Sports’ Jim Nantz recalled how McManus put the NFL deal back together for CBS Sports so that the network ultimately would land Super Bowl 50.
“Eighteen years ago, I was here at TCA talking about CBS and the Olympics,” he said. “Sean was back in New York putting his last-ditch effort to make our network whole again. We were the original broadcaster of the NFL, and in December 1993 we lost it. Some of us stuck around, but it was four dark years. Now it came time for the contact rights to be negotiated … Sean began his day at the Black Rock by lighting a candle and saying a prayer at St. Patrick’s Cathedral. While we were having a cocktail reception at TCA, I received a cell phone call from Sean saying that he pulled it off, that CBS was back with the NFL again.”
During that phone call, Nantz calculated that CBS would definitely have Super Bowl 50 in what was a three-year network rotation cycle.
Back in June, it was decided that the NFL was taking a one-year break from using roman numerals for the game, due to any confusion that “L” would cause.