Netflix is expanding its original content for kids, bringing the iconic Stretch Armstrong brand to the small screen. The Internet TV network is partnering with Hasbro Studios on the animated/comedy series for premiere in 2017.

It focuses on an overscheduled teenager named Jake Armstrong and his two best friends. When the trio is accidentally exposed to an experimental chemical, they become Stretch Armstrong and the Flex Fighters, a team of unlikely stretchable superheroes who expand beyond the confines of their lives and embark on a series of adventures. It will join a new musical Lalaloopsy series for young kids and sci-fi drama The Greenhouse in the live-action category for tweens. Each of the new series will launch all of its episodes at the same time around the world.

“With roughly half of our 75 million members regularly watching kids content, we’re happy to expand our original slate with these three great series,” said Andy Yeatman, Director of Global Kids Content for Netflix. “We know kids love Netflix and that’s in part because they never really outgrow us. We program and recommend new TV shows and movies from preschool through their teen years and into adulthood.”

6 months
Hasbro's gotta be footing the bill for the show. They could not sell it anywhere after it...
6 months
So Netflix is now picking up abandoned film ideas?
6 months
Another victory for original ideas and new ideas in a new marketplace...oh, wait....