The project will focus on Jeff Janvier and Session Cruz’s Face Time Agency, the industry’s premiere casting agency for booking music video and hip-hop fashion models, with clients including Drake, Kanye West and Robin Thicke. Set inside the New York City nightlife scene – where clubs have become the new boardrooms – the series exposes the cutthroat entrepreneurial side of hip-hop, with models, DJs and social media stars “hustling” to break through as fashion, music and media moguls.
“La La and Timbaland are perfect examples of what can be achieved when talent, determination and creativity collide with entrepreneurship,” said Leftfield Entertainment CEO David George. “We’re thrilled to be in business with these two entertainment innovators to create a series that uncovers a unique, rarified faction of hip hop and provides a true soundtrack for the unpredictable journey toward fame and fortune.”
Anthony will executive produce the project, with Timbaland serving as exec music producer. Executive producers for Leftfield Pictures are George and Will Nothacker. Derek Gordon also executive produces.
“I’m thrilled to be executive producing a project that offers a true insider’s look into the business side of hip hop, especially one that explores the lives of fascinating women who have used hip hop as their platform to become successful entrepreneurs in fashion, music and more,” said Anthony.
Anthony and Face Time Agency are repped by UTA.