CBS announced this afternoon it will offer its O&Os and affiliates in Mountain and Pacific across the country the option of broadcasting The 58th Annual Grammy Awards live on Monday, February 15. CBS had made it optional for stations, though early reaction is good, we hear.
The network had been discussing with stations the idea for several years, and station interest increased as social media put pressure on networks and stations to deliver show lives for a common viewing experience. For PT stations that participate in the one year experiment, the 5 PM broadcast hosted by LL Cool J will be followed by a replay immediately following the live presentation.
Today’s announcement leaves CBS’s broadcast of The Tony Awards as one of the last remaining major trophy shows to be broadcast on a delayed basis to western time zones. The Grammy Awards is jumping on the practice already followed by the Oscars, Emmys, and Golden Globe Awards.