Football watchers got a first look at the upcoming Matthew McConaughey-starrer Free State of Jones today, with the official trailer bowing on ABC and ESPN during the 3rd quarter of the NFL wildcard playoff game between the Kansas City Chiefs and Houston Texans. Written and directed by four-time Oscar nominee Gary Ross (The Hunger Games), Jones is an action drama, based on a true story, set during the Civil War and chronicling the struggles of anti-Confederacy Southern farmer Newton Knight, played by McConaughey. Married to a former slave, the anti-rebel rebel joins with like-minded locals to launch the uprising of Jones County, Mississippi to secede from the Confederacy (hence, the Free State of Jones). The real Knight’s marriage led to the establishment a mixed-race community in the post-war South.

The trailer certainly has some modern sentiments. “We’re all out there dying so they can stay rich,” McConaughey’s Knight tells his compadres in a sort of 19th Century riposte against the 1-percent. Free State of Jones, from STX Entertainment, hits theaters May 13.