The exhibition arm of Chinese conglomerate Wanda Group, the Wanda Cinema Line, has opened the door for San Francisco-based Dolby Laboratories to establish their system into 100 theaters over the next five years with the first location scheduled to open this spring. The theaters will be equipped with both what the company calls Dolby Vision and Dolby Atmos which combines both image and sound technologies. By doing this, Wanda becomes the first cinema chain in China to do so. For Dolby, it continues their goal of global expansion.
In just over a year, the company already has commitments to install their equipment in about 200 theaters overseas. Most recently, it opened two theaters with the digital equipment installed in The Netherlands and another in Spain. There are plans to open six locations via Cineplexx in Austria. In the states, AMC (owned by Wanda) said it will add 50 more Dolby Cinemas (as they are known) by year’s end with a total of 100 by 2024.
“We are thrilled to become the first cinema chain to bring the Dolby Cinema premium experience to moviegoers in China,” said John Zeng, President, Wanda Cinema Line in making the announcement. “I believe that Dolby Cinema, with its award-winning sound and imaging technologies and inspired design, will provide Wanda Cinema patrons a moviegoing experience that is unlike any other in China.”
“Dolby’s collaboration with Wanda Cinema Line marks a significant step in delivering the next-generation cinema experience on a global scale,” said Kevin Yeaman, President and CEO, Dolby Laboratories.