It’s decision time for next season’s Thursday Night Football package. There had been much speculation during the last couple of days that next season’s Thursday would be split between incumbent CBS and Fox. However, NBC was said to be very aggressive, and I hear the latest wrinkle is that it might end up sharing the package with CBS. Still, sources caution this is a very fluid situation and things can change before the NFL makes its final decision.
At the TCA press tour Tuesday, CBS Sports chief Sean McManus confirmed a story by Sports Business Journal that the league had proposed a plan “where networks would share the first eight weeks of the season.”
With CBS, Fox and NBC in pursuit of the rights to the Thursday games, a split package would allow the NFL to keep two of its three network partners happy-ish. Last year, CBS payed an estimated $300 million for the Thursday Night Football games.