The co-founder of Time Warner’s Bleacher Report digital sports destination is returning to the line-up as CEO, the company says today.

Dave Finocchio backed away from day-to-day responsibilities in late 2014.  Based in San Francisco,  he’ll now provide what the company refers to as “high-level direction of the brand” reporting to Turner Sports EVP Matt Hong.

New York-based Rory Brown, who had been Bleacher Report’s Chief Content Officer, was promoted to President and will “oversee all operations for the division” reporting to Finocchio.

In addition to his work at Bleacher Report, Finocchio will team with Turner Chief Strategy Officer Doug Shapiro and SVP of Corporate Finance / Mergers and Acquisitions  Trey Turner on “evolving audience-first and direct-to-consumer strategies.”

Hong calls Finocchio “the original visionary behind the creation of Bleacher Report.” And he will offer “invaluable” help with Turner’s effort “to extend its reach outside of traditional TV.”

The company says that Bleacher Report “sees more engagement across Twitter, Facebook and Instagram than any other publisher in the U.S.”

Time Warner’s cable network unit is said to have paid about $175 million in 2012 for Bleacher Report.