The Weinstein Company is partnering with American Media, whose titles include National Enquirer, Star and National Examiner, among others, and Jupiter Entertainment to launch a new TV production unit.

They say the unit will focus on the development, creation, production and distribution of original television, film and digital initiatives based on AMI’s portfolio. The initial focus will be on unscripted programming, with a forthcoming reality project to be announced soon. The joint venture was hatched by Patrick Reardon, EVP of TWC’s television department, Dylan Howard, AMI’s VP and Chief Content Officer, and Stephen Land, Chief Executive of Jupiter Entertainment. The trio will head the venture, with Land and Howard steering development and production, and Reardon overseeing global distribution.

“There is an enormous, untapped opportunity at AMI to develop unique and engaging programming,” said TWC Co-Chairman Harvey Weinstein.

AMI’s other titles include OK!, Globe, Soap Opera Digest, Men’s Fitness, Muscle & Fitness, Flex and Muscle & Fitness Hers. The company also manages 9 digital sites including RadarOnline.com, OKmagazine.com, MensFitness.com and MuscleandFitness.com. Its magazines have a combined total circulation of 2.1+ million and reach more than 35 million men and women each month, and its digital properties reach 50 million unique visitors and 400 million page views, according to the company.

“This is is an exciting step in the continued evolution of American Media, Inc. as we further establish ourselves as a next generation multi-media company,” added AMI Chairman, President and CEO David J. Pecker.

“Producers have long relied on the investigative reporting from our magazines as source material to create non-fiction television,” said Howard. “This innovative partnership will directly leverage the world-class reporting of our titles, editors and journalists to create the most authoritative programming in the category.”

Jupiter, founded in 1996 by Land and part-owned by European pay television operator Sky, produces non-scripted shows including Animal Planet’s Wild West Alaska, Oxygen’s Snapped and Investigation Discovery’s Homicide Hunter. 

“We are very excited to have the chance to build this business with TWC and AMI, a company that already has a long history of engaging audiences across print and digital platforms,” said Land. “The chance to create new consumer experiences together with some of the world’s most admired brands is a tremendous opportunity. We’re very proud to embark on this exciting venture with our new partners.”

TWC Television produces the reality powerhouse Project Runway, which is currently in its 14th season on Lifetime; with its spin-off series Project Runway All Stars, hosted by Alyssa Milano and Project Runway Jr, featuring supermodel Hannah Davis, and fashion critic Kelley Osbourne. TWC will also launch several new projects in 2015 across several networks, including MTV, Lifetime, and AMC.