Demonstrating the increasing importance of the network’s original programming in bringing in new customers, Showtime will be providing subscribers and non-subscribers alike with the opportunity to watch the pilot episode for its upcoming series Billions, as well as the sixth season premiere of Shameless.

Starting on January 1st, both shows’ 2016 premiere episodes will be available on YouTube, Facebook and, as well as for download as a free video podcast on iTunes. Further, non-subscribers will be able to sample each episode via Hulu, Roku and Sony PlayStation Vue, as well as multiple television providers’ free On Demand channels, websites and applications. Showtime customers will also be able to watch both shows via Showtime Anywhere, Showtime On Demand, and the stand-alone streaming service Showtime, available via various streaming platforms.

Shameless season 6 begins Sunday, January 10th at 9:00 PM (EST/PST). The following week, the series premiere of Billions will air immediately after Shameless, on Sunday, January 17th at 10 PM (ET/PT).

Billions stars Paul Giamatti and Damien Lewis, along with Maggie Siff, Malin Akerman, Toby Leonard Moore, David Costabile and Condola Rashad. Shameless stars William H. Macy, Emmy Rossum, Jeremy Allen White, Ethan Cutkosky, Shanola Hampton, Steve Howey, Emma Kenney and Cameron Monaghan.