Publicists Jordyn Palos and Laura Ackermann, partnered in Persona PR for the past three years, have parted company in what they describe as a “friendly split.” Palos will remain as head of Persona, which she launched in 2010, and Ackermann has started her own firm, Advantage PR. Both will continue to represent their own roster of clients.

“Laura is an amazing person, and we had a really good run together,” Palos said. “I’m so happy for her that she’s launching her own venture.”

Said Ackermann: “I am excited to be embarking on this new journey and will continue to strive tirelessly to facilitate my clients’ goals and personal dreams through their representation at Advantage Public Relations.”

Persona will remain headquartered in Beverly Hills, with offices in New York and Chicago, while Advantage has opened offices in L.A., New York and Chicago. Persona’s clients include actors Debby Ryan, Kiersey Clemons, Cameron Monaghan, Noel Fisher and Scott Michael Foster. Advantage’s roster include actors Bella Thorne, Sarah Hyland, Olivia Holt, Sabrina Carpenter and Curtis Armstrong.