Ahead of tonight’s third-season finale, Comedy Central has picked up a fourth season of Nathan For You.

Image (1) comedycentrallogo1-275x218.jpg for post 292958A hit among the network’s core young audience, the Season 3 rating is up nearly 20% among men 18-24. Full-episode streams on digital platforms increased 24%, led by a 92% increase on Comedy Central’s app, according to the network. In all, total weekly video streams increased more than 40% vs. the series’ second season.

Nathan For You features star Nathan Fielder as he attempts to help real small businesses turn a profit with marketing tactics that no ordinary consultant would dare to attempt. The third season wraps up tonight with “Fielder’s most daring project to date,” says Comedy Central, in the extended season finale airing at 10 PM.

Nathan For You is produced by Abso Lutely Productions. Fielder, Leo Allen, Dave Kneebone, Christie Smith and Dan McManus are Executive Producers. Jim Sharp and Rachel Olson are the Executives in Charge of Production for Comedy Central.