Veteran publicity exec Julie Holland has been promoted to VP Communications at Endemol Shine North America. In her new role, Holland oversees all unscripted communications efforts for the company, as well as PR initiatives surrounding its brand, integration, commercial partnerships and ancillary products group. She also supports Endemol Shine’s corporate, consumer and internal communications efforts, as well as awards, talent relations and events coordination.

Endemol Shine North AmericaDuring her three years with the company, Holland has led consumer publicity campaigns for several top unscripted programs including MasterChef and MasterChef Junior (Fox), The Biggest Loser (NBC), Restaurant Startup (CNBC), Steve Harvey (syndicated), among her other responsibilities.

“Julie has tremendous experience in nearly every facet of our business and she’s done a phenomenal job launching many of our top series over the last few years,” says Joe Schlosser, Senior Vice President, Communications, Endemol Shine North America. “I’m thrilled she’s going to remain a major part of our communications team for years to come.”