EXCLUSIVE: Elevate Entertainment has signed writer-director-actor Jake Hoffman for representation in talent and literary. Hoffman most recently wrote, directed and produced the feature Asthma starring Krysten Ritter and Benedict Samuel, with Rosanna Arquette and Nick Nolte. It was distributed in the U.S. through IFC. As an actor, Hoffman’s credits include Martin Scorsese’s The Wolf Of Wall Street and Barney’s Version opposite Paul Giamatti. He’ll next be seen in Danny Sangra’s Goldbricks In Bloom. He’s also repped by WME.

Samantha Srinivasan Rob Greenwald Forfront Media

Forefront Media has made changes at the executive level, hiring publicity veteran Samantha Srinivasan as its new Senior Vice President and promoting publicist Rob Greenwald to Vice President.

Srinivasan comes to Forefront having spent four years running her own company, Sechel PR. Among the clients she is bringing with her are Rob Corddry, Rob Huebel, Paul Scheer and Jonathan Stern. Greenwald has been with Forefront for more than three years. His clients include Jim Gaffigan, Tony Hale, Tom Lennon, Marc Maron, Haley Joel Osment, Rob Riggle, Reggie Watts and Super Troopers 2.

Founded in 2010, Forefront is an independently owned and operated PR and marketing firm repping actors, musicians, writers, directors and producers. It also provides marketing consulting services to studios and networks.