On the heels of its successful 70mm roadshow presentation that kicked off Christmas Day, The Weinstein Company has opted to expand Quentin Tarantino’s The Hateful Eight into digital wide release earlier than planned in order to meet heavy demand. The film will show in 1,958 screens beginning December 30, with preshows beginning tonight. Further digital expansion is planned to start December 31.
“While we are beyond thrilled with the limited release numbers, the demand from moviegoers to see this film has exceeded our capabilities in 70mm,” said TWC President of Distribution Erik Lomis in a statement. “We’re greatly looking forward to bringing it to more theaters and cities and give Tarantino fans across the country the chance to experience this brilliant, intensely fun piece of filmmaking.”
The Hateful Eight‘s 70mm roadshow release, screened in 100 theaters in 44 cities, earned $5.6 million over Christmas weekend, with a per-theater average of $46,107. That achievement is made more impressive because the film played exclusively in theaters retrofitted with 70mm projectors by TWC, largely on only one screen per theater. No surprise then that the roadshow will continue as planned even as the film expands to digital.
Set some years after the American Civil War, The Hateful Eight follows the tension and ultimately terror that ensues when eight strangers find themselves stranded together in a Wyoming Haberdashery during a blizzard. As the storm worsens, old grudges and lingering resentments both personal and political come to a head. Written and directed by Tarantino, it stars Kurt Russell, Samuel L. Jackson, Jennifer Jason Leigh, Walton Goggins, Tim Roth, Michael Madsen, Demian Bichir, and Bruce Dern.