Edwin Hayfron, formerly senior publicist with Premier PR, has joined BWR Public Relations in the talent office of the company’s New York office, the company has announced. He begins starting January 10, and will report to BWR Executive Vice Presidents Melissa Raubvogel in New York and Nicole Perna in Los Angeles.

hayfronHayfron was with London-based Premiere PR for five years, during which time he worked with clients including HBO UK, HBO International, IMAX, Studio Canal, Lionsgate, Universal Pictures UK, Twentieth Century Fox, Signature Entertainment, BFI London Film Festival and Entertainment One. He was previously a senior account executive at Mission Media in London, where he represented Turner Classic Movies and Caprice Holdings, and he began his carer with Freuds, where he worked with Universal, Sky, and Mars Global. He attended law school at University of Brighton and undergraduate at Haileybury.