Disney Channel today boasted it had edged out Nickelodeon as the No. 1 ranked cable TV network in total viewers for total day for 2015. Disney Channel logged an average audience of 1.234M in total day overall crowd for the calendar year, squeaking past Nickelodeon’s 1.231M to snap the latter network’s 19- year streak. (In primetime, Disney Channel ranked No. 5 for the year in total viewers, marking its 13th year in the Top 5.)
Nickelodeon, however, notes it’s No. 1 with kids 2-11 for the year, and does not program to total viewers, suggesting maybe Disney Channel is bragging on its overall audience because it can’t do same about kids.
Disney Channel responds its Descendants was the year’s No. 1 cable TV movie in total viewers (12.2M viewers) and also also the year’s No. 1 ranked cable telecast in kids demos.
To put these numbers in perspective, during 2015 with its political election cycle/Donald Trump mania, cable news leader Fox News Channel averaged 1.088 million total viewers for total day in 2015, shy of both Disney Channel and Nickelodeon. (In primetime, however, FNC became the first cable news network to rank No. 2 for a year in overall audience).