Super Bowl 50 logo2ND UPDATE, 7:01 PM: The NFL confirmed during Thursday Night Football tonight — appropriately at halftime — that Coldplay indeed will play the halftime show at Super Bowl 50 in February on CBS. The league also confirmed that other artists will join the Brit quartet at the gig. “And tonight is just the start,” Jim Nantz said in making the announcement. “For the first time, Pepsi will give fans an exclusive behind-the-scenes look at what it takes to create the world’s biggest music event.” For more details, should you care, see the newly released video above with the band’s frontman Chris Martin explaining things. “The Super Bowl of music is now the Super Bowl,” he says.

ColdplayUPDATED with new information, 1:50 PM: The day before its new album arrives, Coldplay has landed the world’s most coveted annual concert gig: the Super Bowl halftime show. But we hear the British quartet won’t be going it alone. According to a source, parties involved in the planning, which is still going on, have favored the idea of booking multiple acts that span several eras of music for this particular halftime show to commemorate the 50th anniversary of the NFL’s Big Game. The Coldplay booking is expected to be announced officially during tonight’s Thursday Night Football on the NFL Network. CBS will air Super Bowl 50 on February 7 from Levi’s Stadium in Santa Clara, CA.

Last season’s NFL championship game was the most-watched telecast in U.S. history with 114.5 million viewers. And these days, the halftime show clocks a bigger crowd than does the game itself. The most recent halftime performance, in Pepsi Super Bowl XLIX Halftime Showwhich Katy Perry was joined by Missy Elliot and Lenny Kravitz, snagged 118.5 million viewers. (Who can forget the Left Shark’s “performance” during “Teenage Dream”?) Perry’s crowd topped the previous record holder: 115.3 million snagged by Bruno Mars and Red Hot Chili Peppers at the 2014 halftime show. Before that, the previous halftime champ had been Madonna’s 2012 performance with M.I.A and Nicki Minaj and others. It scored 114 million viewers – not to mention countless headlines when M.I.A. decided it would be nice if people around the world saw her flip them off during her performance.

The multiplatinum Coldplay is releasing its seventh album, A Head Full of Dreams, on Friday. (Not to be confused, though it might be, with its 2002 set A Rush of Blood to the Head.) Expect to hear Chris Martin and company play the disc’s lead single, “Adventure of a Lifetime,” and some of their global hits as the band celebrates its 20th anniversary in 2016. And don’t be surprised if some special guests turn up — announced or otherwise.

CBS announced last month that it gave the revered post-Super Bowl slot to The Late Show with Stephen Colbert. The episode will mark the first time a late-night series will air live right after the game.