Berenice Fugard has left Fortissimo Films to join WestEnd Films as its new acquisitions and development head. She will take up the new position in January.  Fugard has made the rounds around the Brit film biz, starting her career at Portobello Pictures and spending almost a decade at Pathé Distribution in London, where she became head of acquisitions, working on the likes of The Blair Witch Project, Paul Haggis’ Crash and Christopher Nolan’s Memento. She then became vp of acquisitions and co-productions at Paramount Vantage, before moving to StudioCanal and most recently Fortissimo.   

 “We are very excited to have Berenice joining an ever-changing WestEnd,” said managing directors Eve Schoukroun and Maya Amsellem. “We need to reinvent ourselves in a challenging marketplace, and Berenice will be the driving force behind that change: her great taste, expertise and relationships will make WestEnd the ambitious player that finances and sells but also develops and produces quality commercial projects.”

The move would indicate that WestEnd have ambitions to move further into production. The sales and finance company, co-founded by Eve Schoukroun, Maya Amsellem and Capitol Films founder Sharon Harel-Cohen, has a number of projects in the pipelines, including Una, starring Rooney Mara and Ben Mendelsohn and Shepherds and Butchers starring Steve Coogan and Andrea Riseborough.