UTA has hired Sarah Early as an agent in its digital media department, where she will ID and rep digital influencers, platforms and brands and provide guidance for agency clients in the sector. She arrives from ICM Partners, where she had been an agent in its global branded entertainment and digital strategy division.

Before her agency career, Early worked as digital and cross-platform integrations producer at Telepictures Productions, working on branded marketing initiatives for syndicated shows including Anderson Live, Extra and Dr. Drew’s Lifechangers.

UTA’s digital media practice has 13 agents and executives across its online entertainment, social media, corporate advisory and venture capital practices. That’s in addition to its sister video games division headed by Ophir Lupu.