Call it the battle of the brands: A pair of Broadway stars will play two titans of the cosmetics industry in War Paint, a new musical that’s just been slated for its world premiere early next summer at Chicago’s Goodman Theatre. It’s set to begin performances June 28, 2016.

Christine EbersoleThe show, by the Grey Gardens team of Doug Wright (book) and Scott Frankel and Michael Korie (score), charts the rise and rivalry of Helena Rubinstein and Elizabeth Arden, to be played by Patti LuPone and Christine Ebersole, respectively. Michael Greif (Rent, Next To Normal, Grey Gardens) will direct. The musical is inspired by the book of the same name by Lindy Woodhead and the documentary film The Powder & The Glory by Ann Carol Grossman and Arnie Reisman.

Helena Rubinstein and Elizabeth Arden were brilliant innovators from humble roots who sacrificed everything to become the country’s first major female entrepreneurs. They were also ruthless competitors who built global empires in a world dominated by men.

“We are proud to produce the world premiere of War Paint, a bold and exciting new musical about two fearless women who broke new ground in luxury beauty, starring the incomparable musical theater titans Patti LuPone and Christine Ebersole,” said Goodman artistic director Robert Falls. “It’s particularly thrilling to collaborate with this enormously talented creative team. I consider Grey Gardens to be one of the most beautiful musicals to emerge in the past years, and I’m delighted to welcome these artists to the Goodman and Chicago.”