UPDATED, 11:25 AM:
 The Bears-Packers rivalry game is the gift that keeps nbclogo__130422182418-150x150on giving for NBC. The network said this afternoon that the Thanksgiving nailbiter drew 27.8M viewers to become the second-most-watched primetime game ever on the network. It trails only 30.3M who watched the Week 17 “win-and-in” game between the Dallas Cowboys and Washington Redskins in 2012, which the Redskins won to claim their first division title in 13 years.

Thursday’s game saw the Chicago hold off a last-minute Green Bay surge to win 17-13 and also feature a halftime event in which legendary quarterback Brett Favre saw his number retired at Green Bay’s Lambeau Field. The 15-minute ceremony, which featured an appearance by the Packers’ iconic Hall of Fame QB Bart Starr, averaged 28.2M viewers.

PREVIOUSLY, 8:24 AM: The Peacock network is undoubtedly thankful today. NBC Sports’ coverage of last night’s Chicago Bears-Green Bay Packers game was the best metered-market rating for an NFL Thanksgiving primetime game since 2006. The 14.6/29 overnight for the game from 8:30-11:45 PM ET was up 17% vs last year’s Thanksgiving night game (12.5/25) for the Seahawks-49ers.

The game delivered twin ratings peaks (15.3 each) with the Brett Favre ceremony at halftime (10-10:30 PM ET) and the nail-biting finish (11:30-11:45 PM ET).

NEW YORK, NY - NOVEMBER 26:  The Red Mighty Morphin Power Ranger flies through New York Citys skyline bringing legendary action and adventure to the 89th Annual Macys Thanksgiving Day Parade on Thursday, November 26, 2015.  (Photo by Brad Barket/Getty Images for Saban Brands)

It started out strong for NBC with its coverage of the 89th Annual Macy’s Thanksgiving Day Parade delivering the No. 1 rating for any entertainment telecast on the broadcast networks so far this season in metered market households and the second-highest-rated Macy’s parade in over a decade.

From 9 AM-noon, the Matt Lauer-Savannah Guthrie and Al Roker-hosted parade averaged a 12.6/27, the highest for any entertainment non-sports telecast on the Big 4 nets this season. It pulled a 7.0/30 in adults 18-49, up 1% vs last year’s 6.9/28, making it the second-highest demo rating for the parade in 12 years, according to NBC and Nielsen stats. The highest primetime rating on the Big 4 so far this season excluding sports is the 12.5/19 for CBS’s 60 Minutes on Sunday, November 15.

From noon-2 p.m., NBC’s coverage of The National Dog Show Presented by Purina, (5.8/13 in MMH, 3.0/12 in 18-49), romped +15% ahead of last year’s 2.6/10 in the LPMs, for the highest rating ever for the National Dog Show in the 13 years NBC has tracked it in LPM.