Donald Trump was called out from the stage last night on his immigration policy and Natalia Lafourcade took home Song of the Year and Record of the Year plus two more awards from her five nominations at the 16th annual Latin Grammys. However, despite those highlights of the night and the banner Los Tigres del Norte held up, the Las Vegas set 8 PM – 11 PM live show saw a ratings decline for Univision.
With an average audience of 4.0 million and 2.2 million among adults 18-49, the 2015 show was down 17% in viewers and 15% in the key demo from 2014. After a slight delay due to a speech by President Barack Obama on immigration, last year’s November 20 show ended up being up just a tick from 2013.
Taking a big picture perspective, last night’s Latin Grammy Awards drew more 18-49 Hispanic viewers than comparative music ceremonies of the most recent MTV Video Music Award, the Billboard Music Awards and the Country Music Awards. Also, as sign of Univision’s reach, the show, which saw Will Smith busting some rhymes with Bomba Estero on their ‘Fiesta (Remix)’ single, pulled in more 18-49 viewers last night than NBC and Fox’s entire primetime line-up. All of which provided Univision with an overall 1.7 rating and a third place spot bragging rights among nets after ABC’s 2.4 and CBS’ 1.9 results.