In honor of Black Friday, Cyber Monday and any other post-Thanksgiving shopping manifestations, we bring you Amazon’s video posted today of the company’s new hire Jeremy Clarkson narrating a demonstration of how the online shopping giant’s drone delivery is supposed to work. In this case Clarkson suggests how Amazon Prime Air might save the game day for a young athlete who finds herself short of a strategic piece of equipment — a Puma soccer shoe the has been partially consumed by the family bulldog.

Almost as quick as a click Amazon machines spring into action and dispatch a new pair of shoes right to the back yard within 30 minutes or so. A message at the upper left of the frame informs us that we’re seeing “actual flight footage – not simulated.” It probably shouldn’t come as a surprise that Amazon is using Clarkson to promote the new service. Following his abrupt parting with the BBC’s Top Gear after a physical altercation with a producer, Clarkson and his colleagues James May and Richard Hammond signed a lucrative three-season deal with Amazon Prime for the streaming service’s new show that will be called #Drive2Prime. Stay tuned for news about that.