Cable TV marketing vet and former Oxygen Media president Jason Klarman has joined online video company Fullscreen as Chief Marketing Officer.

In the newly-created position, Klarman will lead marketing strategy for the brand, the company’s integrated marketing business and originals on Fullscreen’s entertainment service, including The Outfield, and Legendary Digital Media’s Electra Woman And Dyna Girl, in addition to live event franchises. He will report to George Strompolos, Fullscreen founder and CEO. The position is effective immediately.

Klarman most recently served president of consulting firm Hashtag Media Ideas. He previously served as president of Oxygen Media where he spearheaded the re-launch of the brand. During his tenure there he was behind such hits as The Glee Project, Tori & Dean: Home Sweet Hollywood, Best Ink and Preachers of LA. Prior to Oxygen, he served in marketing positions with Bravo Media, Trio and Fox News.

“Jason has a track record of connecting brands with passionate audiences who push the culture forward,” said Fullscreen Founder and CEO George Strompolos. “He’s defined brands at the forefront of the media business, and as Fullscreen evolves into a consumer-facing media company, there’s no one more qualified at the helm.”