Pure Flix Entertainment, the faith-based company behind 2014’s hit God’s Not Dead, has unveiled its own U.S. theatrical distribution arm. It has hired Regal Entertainment VP Film Ken Rather to lead the new division, with former Disney, Picturehouse and FilmDistrict exec Daniel Lange aboard as General Sales Manager.

The move comes as the Scottsdale, AZ-based outfit preps God’s Not Dead 2, the sequel that has been slotted for a post-Easter April 1 release now under the new distributor. The original pic, released by Freestyle Releasing, grossed $60.8M on a budget of $2M and starred Kevin Sorbo.

The company released Do You Believe? and Woodlawn this year as part of a plan to bow four theatrical films each year.

The seqeul, which looks like it was made for a higher budget (check out the trailer here), stars Melissa Joan Hart as a school teacher who ends up in a Scopes-type lawsuit for answering a student’s question about the similarities between Jesus’ teachings to those of Martin Luther King and Mahatma Gandhi.