A cable pioneer in the 1980s and 90s, Laybourne led the team that created Nickelodeon and Nick at Nite, exiting in 1996 to serve as president of Disney/ABC Cable Networks. She later founded Oxygen Media, where she served as Chairman and CEO until she sold the company to NBCUniversal in 2007. Currently, Laybourne is the Chairman and co-Founder of Kandu, a kids’ technology company.
Laybourne’s appointment follows 9 Story’s acquisition of Dublin, Ireland-based animation studio Brown Bag Films. 9 Story Media recently partnered with Mattel Inc’s preschool entertainment arm HiT Entertainment to relaunch Barney & Friends and Angelina Ballerina. 9 Story’s other brands include Daniel Tiger’s Neighbourhood, Wild Kratts, Numb Chucks, Arthur and Peg + Cat.