Andy Forssell, the longtime Hulu executive who in 2013 served a stint as interim CEO, has joined online video company Fullscreen as Chief Operating Officer. He will oversee day-to-day operations of the company’s three divisions — serving creators, brands and consumers — as well as shared services including marketing, technology and product development. He also joins the board of directors.

At Hulu, Forssell rose to SVP Content, while also overseeing tech and operations, and helped the streaming service grow from a startup in 2007 to nearly $700 million in revenue in 2012. That led to outgoing CEO Jason Kilar naming him interim CEO in March 2013 until October 2013, when Mike Hopkins was hired full-time. Most recently, Forssell was CEO of social video app ShowYou, which gives creators and content owners ways to build and monetize their own proprietary channels.

Fullscreen logo“Andy is a proven leader who not only understands the new world of online video, he helped build it,” said Fullscreen CEO George Strompolos. “As COO, Andy will help us scale and manage our operation as we prepare for even more growth and innovation.”

Fullscreen reaches more than 600 million subscribers with 5 billion video views per month and has been ramping up in original productions including The Outfield and Legendary Digital Media’s Electra Woman And Dyna Girl (Forssell was a catalyst of Hulu’s original productions push with early projects like The Awesomes). Fullscreen’s business lines also include live events, social media marketing, merchandising and a recently announced premium SVOD service.