Shannon Ryan has been promoted to Executive Vice President, Marketing & Communications for Fox Television Group, and Rachel Webber has joined Fox Television Group as Senior Vice President, moving from Fox Networks Group where she served in a VP role. Fox Television Group Chairmen and CEOs Gary Newman and Dana Walden, to whom both will directly report, announced the moves today. They will transition to their new roles immediately.
As EVP, Marketing & Communications, Ryan will oversee publicity and corporate communications, as well as talent relations, across the network, 20th Century Fox Television and Fox 21 Television studios. She will also assume oversight of the cross-company Audience Strategy group, in addition to continuing to lead Fox’s creative services and special ops marketing teams.
“Now that our network and studio businesses are aligned, it’s important that our approaches to external communications, community initiatives and talent relationships are aligned as well – and Shannon is the perfect person to lead that charge,” said Newman and Walden. “She’s a gifted marketing and communications strategist and a trusted senior leader on our team, and she will no doubt have a tremendous impact on our company in this expanded role.”
Webber will be responsible for developing new business opportunities for Fox and 20th Century Fox Television. Her primary areas of focus will be on the company’s content distribution strategy, growing brand partnerships and expanding the monetization of its franchises and digital offerings.
“Rachel’s experience in corporate development and brand partnerships across traditional and digital media makes her uniquely suited for Fox Television Group, as we evolve our distribution and monetization strategies,” said Walden and Newman. “She has proven to be an incredibly valuable executive across various divisions of the company, and we are looking forward to working with her even more closely at Fox Television Group.”
Previously, Ryan served as EVP of Marketing & Communications for Fox, beginning in 2011, where she drove the network’s earned media strategy and grassroots marketing efforts and oversaw Fox’s special operations, publicity and corporate communications, and creative services teams. Ryan is a longtime member of Fox’s publicity staff, having originally joined the company as a coordinator. While a publicist, she developed and executed launch campaigns for such hit series as Family Guy, That ’70s Show, King Of The Hill, The Simple Life, Undeclared and Arrested Development.
Webber previously served as Vice President, New Media Business Development at Fox Networks Group. She began her career at News Corporation, serving in the corporate office; at Fox Television Studios; and at Australia’s major pay-TV platform, Foxtel.