Longtime Telemundo programming exec Flavio Morales has been named Executive Vice President, Endemol Shine Latino, U.S. Initiatives, it was announced today by Cris Abrego and Charlie Corwin, Co-Chairmen and Co-CEOs of Endemol Shine North America.

Based in Los Angeles, Morales will develop unscripted, scripted and digital content aimed at the U.S. Hispanic/English-speaking marketplace. He will work closely with the Endemol Shine Latino team in Miami.

As recently announced, Laurens Drillich, currently CEO of Endemol Shine Netherlands, will become President of Endemol Shine Latino in early 2016, reporting to both Abrego and Corwin.

Endemol Shine Latino is set to launch Gran Hermano with Telemundo in January and its first scripted drama El Vato for NBCUniverso next year.