Endemol Shine North America and Just Entertainment Studios have signed an exclusive development deal with Hologram USA, creator of patented HD-quality holographic projects and owner of life rights to such long-gone stars as Buddy Holly, Andy Kaufman, Whitney Houston, Patsy Cline, Tammy Wynette, Bing Crosby and Redd Foxx, among others.

Under the deal, Just Entertainment and Endemol would have exclusive rights to develop select TV programming using Hologram’s technology, such as teaming for a TV series documenting celebrity hologram tours. Live performances of the hologram shows and digital distribution of shows created under the deal will be presented on FilmOn TV Networks’ FilmOn.com.

The announcement was made today by Just Entertainment Studios’ CEO Justin Hochberg, Endemol Shine North America COO Ben Samek and Alki David, Hologram USA’s Founder and CEO. Just Entertainment, housed at Endemol Shine North America, is a television and new media studio focused on unscripted television, branded entertainment and digital content.

Alki David, along with Hologram SVPs David Nussbaum and Gary Shoefield, will executive produce all programming developed from the partnership.

“Today more than ever, TV needs big live events and what’s bigger than the greatest acts of all time coming back to life to perform live?,” said Hochberg. “Or better yet, performing for the first time with some of today’s most successful artists?”