Warner Bros. Animation has promoted creative exec Jay Bastian to SVP, Series, and operations chief Ed Adams to SVP & General Manager. The new appointments were announced today by Sam Register, President, Warner Bros. Animation and Warner Digital Series, who oversees the division.

In his new role, Bastian is responsible for identifying properties from the Warner Bros. collection — including Hanna-Barbera, Looney Tunes, DC Entertainment and MGM — to develop for new television series, shortform content and feature-length projects for home entertainment; working with writers and producers to formulate ideas for original programming; and overseeing on-going production and current programming matters related to existing shows. He’ll continue to report to Register and work closely with Peter Girardi, WBA’s Senior Vice President, Creative Affairs, in WBA’s creative team.

As SVP & General Manager, Adams is the top business and operational executive at WBA, with oversight for all of the division’s non-production activities. He’s responsible for day-to-day management of WBA’s business affairs, legal affairs, finance, planning and administration related to all of the content produced by the company. He supervises and oversees negotiations of all talent deals, including those with writers, producers, voice performers and more.

“Jay and Ed have been invaluable members of the Warner Bros. Animation team since they joined the company in 2009. Together with Peter Girardi, they have been instrumental in the growth of the division, and our continued success would not be possible without their many creative and strategic contributions. I am extremely happy to be able to announce their well-deserved promotions today,” said Register.

WBA’s current television series include Be Cool Scooby-Doo!, Teen Titans Go!, The Tom And Jerry Show and Wabbit – A Looney Tunes Production for Cartoon Network, Mike Tyson Mysteries for Adult Swim, the upcoming Bunnicula for Boomerang and Green Eggs And Ham, coming in 2018 to Netflix.