Here is another great indication of how rapidly and profoundly consumption of scripted programming is changing, with delayed/on-demand viewing’s share growing by the day.

SNF logo 2015NBC’s Sunday Night Football dominated Premiere Week in Live+Same Day ratings, sitting at No.1 with a 8.1 rating among adults 18-49 and 22.07 million viewers, comfortably ahead of the closest finishers, Fox’s Empire (6.7 in 18-49) and CBS’ The Big Bang Theory (18.20 million viewers).

big-bang-theory-premiereBut after only 3 days of time-shifted viewing, SNF was surpassed in both categories, with Empire shooting up to 8.7 in 18-49 to SNF‘s 8.2 and Big Bang to 22.49 million viewers to SNF‘s 22.15 million. It appears to be the first time that SNF has been surpassed in the weekly L3 ratings. Just last year, SNF was No.1 for Premiere Week in both L+SD and L3 among both adults 18-49 and total viewers, topping L3s with a 8.7 rating to No.2 Big Bang‘s 7.4 in 18-49 and 22.77 million viewers to Big Bang‘s 22.55 million.

Here are some highlights from Premiere Week’s L3 Results:

  • Biggest absolute lift (18-49): Fox’s Empire 2.02 rating
  • Biggest absolute lift (total viewers): NBC’s Blindspot 4.587 million
  • Biggest % lift (18-49): ABC’s Nashville (68%)
  • Biggest % lift (total viewers): ABC’s Quantico (56%)

It’s encouraging to see two new series on the list, with several other freshman dramas posting significant DVR gains, including CBS’ Limitless and Fox’s Scream Queens. 

 

There are no official numbers, but NBC is expected to hold onto the No.1 spot for Premiere Week in L3 after finishing No.1 by a .2 margin in Live+Same Day. CBS continues to rune in total viewers.

Here are Live+3 program rankers for Premiere Week in adults 18-49 and total viewers:

Adults 18-49:

9/21/2015-9/27/2015
Live+SD Live+3 Days
Broadcast Date Network Program US AA % US AA % Lift Percentage
09/23/15 FOX EMPIRE 6.7 8.7 2.0 30%
09/23/15 ABC MODERN FAMILY 3.2 4.9 1.7 53%
09/21/15 CBS BIG BANG THEORY, THE 4.7 6.4 1.7 36%
09/24/15 ABC SCANDAL 3.3 4.8 1.5 45%
09/24/15 ABC HOW TO GET AWAY W/MURDER 2.6 4.1 1.5 58%
09/24/15 ABC GREY’S ANATOMY 2.8 4.1 1.3 46%
09/21/15 NBC BLINDSPOT 3.1 4.4 1.3 42%
09/27/15 ABC QUANTICO 1.9 3.1 1.2 63%
09/23/15 ABC BLACK-ISH 2.4 3.5 1.1 46%
09/24/15 NBC HEROES REBORN 2.0 3.1 1.1 55%
09/22/15 CBS LIMITLESS 1.9 2.9 1.0 53%
09/22/15 FOX SCREAM QUEENS 1.7 2.7 1.0 59%
09/23/15 ABC NASHVILLE 1.2 2.1 0.9 75%
09/27/15 ABC ONCE UPON A TIME 1.8 2.7 0.9 50%
09/23/15 ABC GOLDBERGS, THE 2.4 3.3 0.9 38%
09/22/15 ABC MUPPETS, THE 2.9 3.8 0.9 31%
09/22/15 CBS NCIS 2.5 3.4 0.9 36%
09/21/15 FOX GOTHAM 1.6 2.5 0.9 56%
09/21/15 CBS SCORPION 2.2 3.0 0.8 36%
09/23/15 NBC LAW AND ORDER:SVU 1.8 2.6 0.8 44%
09/21/15 NBC VOICE 3.5 4.3 0.8 23%
09/21/15 ABC CASTLE 1.2 1.9 0.7 58%
09/23/15 ABC MIDDLE, THE 2.1 2.8 0.7 33%
09/25/15 CBS HAWAII FIVE-0 1.0 1.7 0.7 70%
09/25/15 CBS AMAZING RACE 1.2 1.9 0.7 58%
09/21/15 CBS NCIS: LOS ANGELES 1.2 1.9 0.7 58%
09/25/15 CBS BLUE BLOODS 1.3 2.0 0.7 54%
09/22/15 CBS NCIS: NEW ORLEANS 1.7 2.4 0.7 41%
09/27/15 FOX LAST MAN ON EARTH 1.4 2.1 0.7 50%
09/27/15 FOX FAMILY GUY 1.5 2.2 0.7 47%
09/22/15 NBC VOICE-TUE 3.5 4.2 0.7 20%
09/22/15 ABC FRESH OFF THE BOAT 1.9 2.5 0.6 32%
09/25/15 ABC LAST MAN STANDING 1.1 1.7 0.6 55%
09/23/15 CBS SURVIVOR 2.5 3.1 0.6 24%
09/21/15 CBS LIFE IN PIECES 2.6 3.2 0.6 23%
09/27/15 CBS CSI – SPECIAL 1.8 2.4 0.6 33%
09/27/15 FOX BROOKLYN NINE-NINE 1.5 2.1 0.6 40%
09/21/15 FOX MINORITY REPORT 1.1 1.7 0.6 55%
09/24/15 NBC PLAYER 1.2 1.8 0.6 50%
09/25/15 ABC SHARK TANK 1.7 2.2 0.5 29%
09/27/15 ABC BLOOD & OIL 1.4 1.9 0.5 36%
09/23/15 CBS BIG BROTHER-WED 2.2 2.6 0.4 18%
09/27/15 FOX SIMPSONS 1.5 1.9 0.4 27%
09/23/15 FOX ROSEWOOD 2.4 2.8 0.4 17%
09/23/15 NBC MYSTERIES OF LAURA 1.2 1.6 0.4 33%
09/25/15 NBC DATELINE FRI 1.0 1.4 0.4 40%
09/22/15 NBC BEST TIME EVER WITH NPH 2.1 2.5 0.4 19%
09/25/15 ABC 20/20-FRI 1.3 1.6 0.3 23%
09/22/15 ABC DANCING W/STARS SP-9/22 1.5 1.8 0.3 20%
09/21/15 ABC DANCING WITH THE STARS 1.8 2.1 0.3 17%
09/23/15 CW AMERICA’S TOP MODEL-16 0.4 0.7 0.3 75%
09/27/15 FOX BOB’S BURGERS 1.2 1.5 0.3 25%
09/25/15 ABC MUPPETS SP-9/25, THE 0.8 1.0 0.2 25%
09/26/15 CBS 48 HOURS 0.9 1.1 0.2 22%
09/26/15 CBS 48 HOURS 9PM SPECIAL 0.8 1.0 0.2 25%
09/27/15 ABC DARK SWAN RISES: FAN APPR 0.7 0.8 0.1 14%
09/26/15 CBS CRIMETIME SATURDAY 8PM 0.7 0.8 0.1 14%
09/27/15 CBS 60 MINUTES 2.9 3.0 0.1 3%
09/24/15 CBS CBS+NFLN THU NT PRE-KICK 3.3 3.4 0.1 3%
09/21/15 CW PENN & TELLER:FOOL US 0.3 0.4 0.1 33%
09/21/15 CW SIGNIFICANT MOTHER 0.1 0.2 0.1 100%
09/24/15 FOX SCREAM QUEENS-SP 9/24 0.7 0.8 0.1 14%
09/25/15 FOX ROSEWOOD-SP 9/25 9P 0.5 0.6 0.1 20%
09/26/15 FOX FOX COLLEGE FOOTBALL-GUN2 1.3 1.4 0.1 8%

Total viewers:

9/21/2015-9/27/2015
Live+SD Live+3 Days
Broadcast Date Network Program US AA (000) US AA (000) Lift
09/21/15 NBC BLINDSPOT 10,605 15,192 4,587
09/23/15 FOX EMPIRE 16,184 20,756 4,572
09/21/15 CBS BIG BANG THEORY, THE 18,203 22,493 4,290
09/27/15 ABC QUANTICO 7,142 11,107 3,965
09/24/15 ABC HOW TO GET AWAY W/MURDER 8,378 12,240 3,862
09/24/15 ABC SCANDAL 10,247 14,012 3,765
09/25/15 CBS BLUE BLOODS 10,082 13,750 3,668
09/23/15 ABC MODERN FAMILY 9,463 13,085 3,622
09/22/15 CBS LIMITLESS 9,857 13,373 3,516
09/22/15 CBS NCIS 18,191 21,472 3,281
09/21/15 ABC CASTLE 6,840 9,987 3,147
09/21/15 CBS SCORPION 11,087 14,193 3,106
09/21/15 CBS NCIS: LOS ANGELES 7,981 11,008 3,027
09/22/15 CBS NCIS: NEW ORLEANS 12,616 15,401 2,785
09/24/15 ABC GREY’S ANATOMY 9,549 12,292 2,743
09/23/15 ABC BLACK-ISH 7,303 10,021 2,718
09/27/15 CBS CSI – SPECIAL 12,222 14,874 2,652
09/24/15 NBC HEROES REBORN 6,090 8,705 2,615
09/25/15 CBS HAWAII FIVE-0 8,299 10,913 2,614
09/23/15 NBC LAW AND ORDER:SVU 8,274 10,526 2,252
09/22/15 FOX SCREAM QUEENS 4,038 6,243 2,205
09/21/15 FOX GOTHAM 4,569 6,742 2,173
09/24/15 NBC PLAYER 4,858 7,027 2,169
09/23/15 ABC NASHVILLE 4,910 7,073 2,163
09/22/15 ABC MUPPETS, THE 9,005 11,061 2,056
09/21/15 NBC VOICE 12,371 14,412 2,041
09/27/15 ABC ONCE UPON A TIME 5,925 7,957 2,032
09/27/15 ABC BLOOD & OIL 6,363 8,303 1,940
09/22/15 NBC VOICE-TUE 12,348 14,283 1,935
09/23/15 ABC GOLDBERGS, THE 7,619 9,492 1,873
09/25/15 CBS AMAZING RACE 5,824 7,696 1,872
09/21/15 CBS LIFE IN PIECES 11,276 13,097 1,821
09/23/15 CBS SURVIVOR 9,700 11,453 1,753
09/21/15 FOX MINORITY REPORT 3,097 4,814 1,717
09/23/15 ABC MIDDLE, THE 8,205 9,845 1,640
09/22/15 ABC DANCING W/STARS SP-9/22 9,579 11,172 1,593
09/23/15 NBC MYSTERIES OF LAURA 7,109 8,640 1,531
09/25/15 ABC LAST MAN STANDING 6,265 7,775 1,510
09/25/15 ABC SHARK TANK 6,085 7,539 1,454
09/23/15 FOX ROSEWOOD 7,544 8,982 1,438
09/27/15 FOX LAST MAN ON EARTH 3,136 4,532 1,396
09/21/15 ABC DANCING WITH THE STARS 11,455 12,779 1,324
09/22/15 ABC FRESH OFF THE BOAT 6,054 7,290 1,236
09/23/15 CBS BIG BROTHER-WED 6,537 7,764 1,227
09/27/15 FOX FAMILY GUY 2,866 3,999 1,133
09/27/15 FOX BROOKLYN NINE-NINE 3,140 4,272 1,132
09/25/15 ABC 20/20-FRI 5,385 6,378 993
09/25/15 NBC DATELINE FRI 5,081 6,044 963
09/22/15 NBC BEST TIME EVER WITH NPH 5,907 6,784 877
09/27/15 FOX SIMPSONS 3,279 3,909 630
09/23/15 CW AMERICA’S TOP MODEL-16 1,346 1,910 564
09/26/15 CBS 48 HOURS 9PM SPECIAL 4,159 4,709 550
09/26/15 CBS 48 HOURS 5,247 5,794 547
09/27/15 CBS 60 MINUTES 15,044 15,485 441
09/25/15 ABC MUPPETS SP-9/25, THE 3,589 3,953 364
09/27/15 FOX BOB’S BURGERS 2,510 2,847 337
09/25/15 FOX ROSEWOOD-SP 9/25 9P 2,126 2,403 277
09/26/15 CBS CRIMETIME SATURDAY 8PM 3,393 3,649 256
09/27/15 ABC DARK SWAN RISES: FAN APPR 3,199 3,450 251
09/25/15 FOX MINORITY REPORT-SP 9/25 2,274 2,489 215
09/21/15 TEL SENOR DE LOS CIELOS III M 2,958 3,158 200
09/24/15 FOX SCREAM QUEENS-SP 9/24 2,009 2,205 196
09/21/15 CW PENN & TELLER:FOOL US 1,146 1,340 194
09/22/15 CW FLASH-9/22 1,087 1,224 137