UPDATE 9:30 A.M. with more information throughout.

Rick Miramontez, who built a small Times Square shop into one of Broadway’s top p.r. powerhouses O&M Company Public Relations, will bring his company and top staff to DKC Public Relations. The newly christened theatrical division,  DKC/O&M, will include, in addition to Miramontez,  creative director Andy Snyder and theatrical division VP Molly Barnett, along with other key team members. The annnouncement was made today by Sean Cassidy, President of DKC Public Relations, Marketing and Government Relations.

“Rick is a true visionary who has shifted the landscape of Broadway and live entertainment over the past decade with the unparalleled success of O&M,” said Cassidy. “This is a major transformational move for DKC, establishing the entertainment division as a wholly unique practice with major footprints in Los Angeles, San Francisco and New York City, as well as arts and culture hubs throughout the country.”

Miramontez and his colleagues will be folded into DKC’s national entertainment practice under the leadership of Joe Quenqua, EVP and Director of Entertainment. Quenqua was hired two years ago from Walt Disney Studios. where he handled public relations for Disney’s expanding broadway and live theater presentations.

Both DKC and O&M have their roots in other firms. DKC — Dan Klores Communications — was founded in 1991 by the former top flack from Howard Rubinstein’s superfirm, whose clients includes Paul Simon. Hand To God(Klores has gone on to become a film producer, writer and director.) Miramontez is in the mold of the old-fashioned p.r. reps of yore, finding often amusing ways to promote the shows he represents, including Andrew Lloyd Webber’s upcoming School Of Rock, along with Hand To GodKinky Boots, Beautiful The Carole King Musical and Fun Home, among others. He was the subject of news stories himself recently, after a public falling out with producer Harvey Weinstein over the campaign to promote the broadway musical adaptation of Finding Neverland.

“This opportunity will allow us to provide our clients with all the resources of a leading, beautifully-run national agency,” Miramontez said, “while still allowing us to maintain the quirky, boutique spirit we’ve built our reputation on.”