Former White House Chief of State and current Chicago Mayor Rahm Emanuel once said, “you never let a serious crisis go to waste.” Well, on Back To The Future Day today, Democrats, Republicans, President Barack Obama and UK PM David Cameron have heeded the sentiment of the brother of WME’s Ari and are certainly not letting the day that Marty McFly travelled from 1985 to October 21, 2015 in the 1989 sequel going to waste either.

In fact the Democrats and GOP contenders Sen. Marco Rubio and Carly Fiorina all jumped in their own media DeLoreans Tuesday with fundraising emails and TV ads.

This morning the Democratic Party sent out an email asking supporters to “add you name so Republicans don’t take us back” and listing accomplishments of Obama administration.

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Of course, 2016 Republican hopefuls have their own take on that future and Back To The Future. Early Tuesday, Sen. Marco Rubio put out an ad slamming Hillary Clinton and potential candidate VP Joe Biden as a “blast from the past.” The ad ends the Florida Senator’s voiceover of “yesterday’s over and we’re never going back.”

Another GOPer jumped on the social media hype of #BackToTheFuture with an ad of her own today. Carly Fiorina released a spot with a lot of scenes inside the supped up DeLorean and a very Christopher Lloyd sounding voiceover of “Oct. 21, 2015? Of course, that’s the date people can start changing the future.  Do it today, before it’s too late.” The ad sends would-be supporters to a fundraising site.

And, let’s give witty props where they are kind of due, there is a targeted Twitter feed too.

Using Back To The Future Day as its starting point, the White House is hosting a serious of online conversations with “scientists and innovators across the government and the country.”

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And if you thought the BTTF mania was staying on this side of the pond, think again. British PM Cameron today stuck a pop culture shiv into Opposition Leader Jeremy Corbyn in Parliament – see the stab.