Veteran entertainment exec Rafe Oller has been named general manager of health and wellness-focused Z Living. In addition, former Syfy/NBCUniversal exec Tim Krubsack has joined the cable net as EVP and head of programming.

In his new role, Oller will oversee the net’s acquired and original programming, across all content categories and dayparts, as well as distribution, affiliate relations, advertising sales, marketing and operations. Oller reports to Rajeev Kheror, president, strategy & planning, international business, at Living Communications..

As head of the network’s expanding programming and development divisions, Krubsack will create and manage Z Living’s entire programming slate, including fitness, food, wellness, lifestyle, reality, travel, and celebrity-oriented series. He reports to Oller.

Prior to joining Z Living, Oller served as a media consultant for Firebrand Creative Group, a 360 branding company focusing on broadcast, cable, OTT and theatrical. Before that, he held senior executive positions at NUVOtv, Warner Bros. Entertainment Group, G4 Media and Fox Broadcasting Co.

Krubsack previously served as SVP alternative programming for Syfy/NBCUniversal where he developed and oversaw production of the popular Face Off, as well as hit series including Paranormal Witness, Heroes Of Cosplay, Total Blackout, Hollywood Treasure and Jim Henson’s Creature Shop Challenge.