CNBC has picked up a second season of West Texas Investors Club, from The Profit producer Charlie Ebersol.

The eight-episode unscripted series focuses on self-made oil and real estate millionaires Rooster McConaughey and Butch Gilliam and their Shark Tank-style decisions on whose projects they should invest in. The show also features colorful country music star Gil Prather.The three invite ambitious entrepreneurs from across the country to come down to West Texas and make their case for their projects, but it’s more than just clever products and beautiful balance sheets for these investors. Rooster and Butch won’t make a deal until they’ve peered into your heart and soul – and taken the true measure of your character and your company.

West Texas Investors Club is produced by The Company with Charlie Ebersol, Mike Lanigan and Jason C. Henry as executive producers.