Steve Harvey is expanding his relationship with Endemol Shine North America, the studio behind his nationally syndicated eponymous daytime talk show. Harvey has signed an overall production deal with Endemol Shine for his East 112th Street Prods. This marks the first studio deal for year-old 112th Street Prods — named after the Cleveland street Harvey grew up on — which is staffing up with the hire of Family Feud and Steve Harvey exec producer Gerald Washington as president and Donna-Marie Reid as director of development. The company will be based at Endemol Shine North America’s Los Angeles office and will develop unscripted, scripted and digital programming.

Endemol Shine North America“We are thrilled to be extending our relationship with Steve Harvey, arguably the hottest personality in TV right now,” says Endemol Shine North America’s co-chairmen and co-CEOs Chris Abrego and Charlie Corwin.

Added Harvey, “Cris, Charlie and the team at Endemol Shine offer us the opportunity to expand our vision for East 112th Street globally, and we’re already exploring a number of potential projects together that I can’t wait to see get off the ground.”

In addition to hosting his daytime show now in its fourth season, Harvey also is at the helm of FremantleMedia’s long-running syndicated game show Family Feud and its ABC primetime counterpart, Celebrity Family Feud, where both Harvey and Washington serve as executive producers. Harvey is also the host of the top-rated nationally syndicated morning radio show Steve Harvey Morning Show, which attracts about 7 million listeners each week. Additionally, Harvey is teaming with Ellen DeGeneres as host and executive producer of comedy/variety show Little Big Shots airing on NBC primetime in 2016.