The new CEO at Peter Guber and Mike Tollin’s sports media enterprise replaces Rich Battista. He left in April, after two years on the job, for Time Inc. where he’s an EVP overseeing People and Entertainment Weekly.

New CEO Dick Glover comes to Mandalay Sports Media from Funny or Die, where he was CEO. He’ll remain on the comedy venture’s board and will “maintain close ties with the company,” MSM says.

Glover knows sports, though. He was NASCAR’s VP Broadcasting and New Media before joining Funny or Die. (He helped Judd Apatow and Will Ferrell with their 2006 film Talladega Nights.) He also spent eight years at ESPN overseeing programming, as well as the launch of ESPN.com and ESPN The Magazine. Prior to that he was at World Wrestling Entertainment where he worked on pay-per-view, licensing, and brand expansion overseas.

Tollin calls Glover “dream guy for us. He knows sports and he knows both old and new media. He’s smart, savvy and strategic.”

Glover says the opening enables him to “get back into my first love, sports.” He calls MSM “the perfect spot for me. Mike and I go back years, to my days at ESPN. I am totally psyched to work with Mike and Peter to leverage our unique and incomparable assets into a first-class company.”

On the programming front, CBS on Wednesday will premiere the second season of MSM’s documentary series Undrafted. HBO will follow in November with a documentary Kareem: A Minority of One. The firm recently teamed with Vice Sports to produce content, and earlier this year produced a scripted comedy series on Yahoo, Sin City Saints. In May MSM’s Iverson became Showtime’s most watched documentary.

Last year MSM bet on the convergence of toys and sports by leading led an $11-million equity-financing round for toymaker, Oyo Sports. MSM is a minority shareholder.

MSM’s backers include Columbia Capital and Rho Ventures.