Newly established film production outfit Covert Media has announced the hiring of sales veteran Elizabeth Kim Schwan as President, International. Schwan will be joining the Covert team in Toronto during TIFF as the company meets potential production and distribution partners during the fest that kicks off today.

Schwan comes to Covert Media following a role in business development for Grovesnor Park Media. Prior to that she served as an EVP at Sierra/Affinity, where she oversaw sales and distribution for films such as Drive and Ender’s Game. She also headed up the international division of The Film Department, and from 2000-2007, she was an international sales executive at Lionsgate Films, involved in the sales and distribution of hundreds of titles.

Launched in August of 2015 from a partnership by Paul Hanson and Media Content Capital, Covert Media is an independent production, financing and distribution company with a mandate to produce 3-4 film yearly within the $10 million-$50 million budget range. While at TIFF, the company intends to add new films to its roster of projects. Current project include the Bill Murray comedy Rock The Kasbah, The Family Fang directed by Jason Bateman, Franny directed by Andrew Renzi and starring Richard Gere, Time Out of Mind also starring Gere, and the thriller Strange But True.