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Emmy Awards Ratings Fall Hard From 2014, 'Sunday Night Football' Steady

Back on a Sunday after last year’s move to Monday by NBC, and up against Sunday Night Football, there was some history and some surprises last night on the 67th Primetime Emmy Awards. The history saw barrier-breaking wins by Viola Davis and by HBO’s Game Of Thrones – even as the Emmys took a big hit in the ratings. Surprise number one on the almost 3-hour show had to be the appearance of Tracy Morgan to hand out the Best Drama series award. Before uttering a word, the phoenix-like comedian brought the Microsoft Theater to its feet. Once he spoke there was barely a dry eye in the joint. Surprise number two for the Fox broadcast ceremony had to be how the Andy Samberg-hosted show was nimble on its feet and finished 2-minutes under time at 7:58 PM ET – but being under time didn’t seem to garner the Emmys any points in the early ratings.

On a competitive night that saw the Green Bay Packers beat the Seattle Seahawks 27 – 17 in Week 2 of NBC and the NFL’s Sunday Night Football, the 2015 Emmy Awards scored a 8.7/14 in metered markets. With no red carpet coverage but an all-wrapped-up NFL lead-in instead, last night’s Fox ceremony was down a hard 20% from the 10.9/18 that last year’s Emmys pulled in on NBC on August 25. Perhaps more importantly and telling is that the 2015 Emmy Awards fell 28% from the 12.1/19 metered market results of the 2013 Emmy Awards – which were also on a traditional Sunday.

The September 22, 2013 ceremony had a few minutes of NFL overruns on CBS and faced SNF. Last night’s Dallas Cowboys 20- 10 easy win Philadelphia Eagles game was over on Fox with more than 15 minutes to spare before the Emmys started – though post-game coverage kept going from the red carpet in L.A. until the ceremony started. For the record, last night’s Emmys were also down 9% in MM results from the 9.6/15 of the 2012 ceremony on ABC and 7% form the 2011 show on Fox.

Seattle Seahawks v Green Bay PackersLast night’s SNF game snagged a 16.3/27 in metered markets, which is basically steady with last week’s opener. That September 14 Dallas Cowboys’ win over the NY Giants got a 16.7/28, meaning last night saw a dip of 2% in MM results. The Packers win over the Seahawks was also up 16% from the 14.0/23 MM result that Week 2 Chicago Bears 28-20 victory over the San Francisco 49ers drew on September 14 last year.

We’ll update with more Emmy and SNF ratings later, but here are some numbers to ponder. Last year’s Emmys, which were on a Monday on NBC, got a 4.2/14 rating and 15.6 million viewers in the final numbers. The 2013 Emmys, which were on a Sunday on CBS, pulled in a 4.9/13 rating among adults 18-49 and 17.8 million viewers in its final numbers.

And for you NFL fans, two things – first the 16 overnight rating for last night’s SNF is the third 16 rating in a row that NBC has had consecutively this season. The Thursday kickoff had a 16 as did last Sunday’s Cowboys vs Giants game. That’s the first time in the 10 seasons that NBC has had SNF that it has scored such a goal. Looking specifically at last night’s game, the Top 5 local markets for Packers win over the Seahawks were Milwaukee (52.5/73), then Seattle (50.6/75), Portland (25.8/46), Las Vegas (24.9/49) and Denver (22.9/40).

2nd UPDATE, 9:59 AM:  The final numbers are in for last night’s 67th Primetime Emmy Awards and …well, they got tackled to what looks like an all-time low. With a 3.6 rating among adults 18-49 and total viewership of 11.9 million, Sunday’s 2015 Emmys were down 14% and 24% respectively from 2014. Now, it has to be noted that last year, the Emmys didn’t face Sunday Night Football on NBC because broadcaster NBC moved the show to August 25, a Monday.

The 2013 Emmys did face off against SNF but that CBS telecast ended up getting a 4.9/13 rating and viewership of 17.8 million. The 2012 Emmys on ABC had 13.2 million viewers and a 3.8 rating – which was down 10% in the demo from the 2011 show on Fox. Looking at the total viewership, last night’s Emmys may be the worst the show has ever done. While audience numbers from the Seventies are not available, the 2015 Emmys fell below the known low of 12.3 million that the show had on ABC in 1990 and on Fox in 2008.

UPDATE, 9:08 AM: The second round of the Emmy Awards ratings are in and, like the metered market numbers from earlier, the ceremony is down double-digits from last year and 2013. In fast nationals, Fox’s broadcast drew a 3.2/9 among adults 18-49 with 10.37 million total viewers in the 8 – 11 PM slot. Fast nationals to fast nationals, last night’s Emmys is down 16% from the 2014 show, which was shown on NBC on a Monday and didn’t face Sunday Night Football on August 25 last year. The 2015 Emmys are also down 26% compared to the unadjusted fast nationals of the 2013 ceremony, which ran on CBS on a Sunday and facing off against the NFL on NBC.

The 2014 Emmys ended up getting a 4.2/14 rating and 15.6 million viewers in the final number. The 2013 Emmys had a 4.9/13 rating among the key demo and 17.8 million viewers when all was tallied up.

The big winners on Sunday night this year was the Green Bay Packers and NBC. The midwestern team beat the Seattle Seahawks on Sunday Night Football (8.5/25) and the net saw just an 8% dip from last week’s official season opener. Last night’s SNF was up 12% in the demo from the second week of last season on September 14, 2014. In the early numbers, last night’s SNF scored nearly 23 million total viewers – that’s up from the 19.43 million who watched the second week of SNF in 2014 and down 14% from the near record 26.8 million who watched last Sunday’s primetime game on NBC. The Comcast-owned network won the night with a 7.1/22 rating and 19.58 million viewers. Fox was second with 4.1/13 and 12.58 million, in no small part to that NFL game running into the 7 -8 PM slot.

On a night of half hour primetime delays because of NFL pre-emptions across the country, CBS’ only original of the night was Big Brother (1.8/5). Though unreliable, the numbers right now have the vet reality show down 22% in the demo from last week. ABC was all encores on Sunday.

    1. A pathetic show by liberals for liberals. All the “appropriate” people won their meaningless, irrelevant awards.

      1. So true! It was messed up how none of the presenters blamed immigrants for their problems or talked about pressing issues like how we all need more guns and less health insurance.

        1. Dan they will be giving you your award soon too. And none of us will be paying any attention to that either. You and your opinion are as irrelevant as the awards.

        1. I know, right? These people never change the channel from Fox News anyway, so who cares about their irrelevant opinions.

    2. Yep. I turned it off as soon as it got political. These Hollywood folks “act” like they are worldly geniuses when most never attended college. There is nothing wrong with not going to college (most of my family did not), but there is something wrong with believing you are better than most just because you read words off a script (like a glorified TV anchor). Entertainers should entertain. The public does not care about their political opinions (or “scientific” opinions either).

      In the future, I will just not bother tuning in.

        1. President Reagan was president of SAG and he was a Democrat until he saw the destructive nature of that political party to the US. He then changed his party affiliation to the republican party then went on to be governor of California. He was a Captain in the Army Air Force in WWII although he didn’t serve in combat because of his eye sight, he still served as PR for the military.

          There is no comparison to him in the collection of these liberals patting themselves on the back for being able to read and recite what they read.

      1. Are you seriously claiming that going to college is a “Liberal” thing to do, at this point? That talking about the benefits of college is “Liberal”? Has it really gotten that bad?

        1. Actually, nobody even remotely claimed that college “benefits” (check out student loan debt and cooked placement stat stories my pseudo-informed friend) = liberal.

          But pretending that is what someone actually said is exactly the kind of posturing liberal sh*tbaggery that makes the Left sooo convincing…

  1. No surprise that ratings are down. Most of the shows nominated are on cable and the darlings of the liberal elite. Glad Angela Davis won, but I don’t have to sit through 3 hours to see it. Only one show I watch was nominated for anything: Big Bang Theory. I watched Mystery on PBS instead.

  2. Other than GOT, most of the “winners” can’t draw flies. Translation: it’s no longer the “Friends” era in TV. The most popular shows don’t get nominated.

  3. These award shows have simply become too numerous, diluted and predictable. Even though the Emmy’s are one of the big three (Oscars and Grammy’s), there are now so many others that even these three seem stale. Lets see, find a hip comedian that doesn’t like Republicans and well, you get the picture.

  4. The ratings are down because America is re-assessing their priorities! Plain and simple. America is seeing the damage Hollywood types are doing to the country’s children and even alleged adults.

    Football will ALWAYS out rate overpaid Hollywood awards shows which is the height of narcissistic personalities!

    Those are MY FACTS!

  5. Andy, Fox and the Emmy’s stink. It seems Andy can’t get anyone to watch him on Sunday nights. His show stopped being funny after season 1. I will have a B999 cancellation party. Later loser.

  6. We out here in fly-over country no longer watch, and we’re unplugging our dishes and cables. Guess we’ve been made fun of and offended too many times. Another news flash – we don’t go to the movie theater anymore either.

    1. i love when people use terms like, ‘we’, ‘us’, and ‘everyone’ when they really mean, ‘me, just me’

      1. We’re with Acequia, and lots of other folks out here in fly-over country are, too. Even our grown kids aren’t watching anymore. They stream what they want to watch or they’ll out living a life. Boobtube has that name for a reason.

      2. There’s no evidence that people are bailing on broadcast & cable along political lines or geographic lines but plenty of evidence that they are bailing on age demographic lines, especially the folks under 49 who are the only ones the Nielsens bothers to measure. So yeah, this is real, just not for the reasons the commentators here think. Young people are simply bored of what’s on the old tube and prefer social media and YouTube.

        1. Again, go look at college campuses. That’s the future of America, the professionals, office workers, and yes, even creative types. Then take a look at the audiences of the Emmys and Oscars. Notice anything? Besides age? Then in the same shows they bash culturally conservative and religious types, which like it or not still exist. Really, I don’t get it.

        2. I cut my cable seven years ago because I no longer wanted to pay the saleries of lying jerks like, Liebowitz, Colbert, Maddow, O’Rielly etc., and five spanish speaking channels … life has been just fine ever since …

          1. The only reason I hang onto Dish TV is the DIY channel and the Weather Channel. I never watch any of the dramas, or HBO or any of that stuff. It’s all garbage.

      3. Well, he Does speak for millions, including myself. We are tired of being insulted by these insular, leftist narcissists.

      4. There are a lot of ‘we’ and ‘everyone’ out here. Watching the decline of Western civilization. Enjoy your twisted liberalism.

    2. I haven’t watched any of the new shows coming from the liberal cesspool called hollywood in several years. As Acequia says we here in flyover country have better things to do than watch programs that continually make fun of us and offend us. So, hollywood you can continue to make programs for the coasts and just forget about us.

      1. I don’t see Gary, Indiana becoming the epicenter for TV and film production anytime soon. But you could always hold your breath…

        1. There were plenty of shows depicting the heartland of the U.S. that were very popular: Little House on the Prairie, Happy Days, the Waltons (though a leftist show), Lassie, Route 66. I could go on and on. There were great shows like The Invaders that didn’t have nonstop Marxist agitprop being spewed every other scene. You need
          to read some history.

    3. I’m with you, Acequia, and live in New Jersey. Deal with it, my east coast neighbors; they are the true grit of this country and I thank them all!

    4. Another news flash: You don’t believe in Science, you argue against facts, you think you speak for all in “flyover” states when the majority of people in said states actually vote predominately Democrat, you go to the movie theater whenever a movie talks down to you and pretends to be “Holy”, and you’re entirely hypocritical. Thanks for not going to the theaters anymore. Must be why phones are now turned off, people no longer have loud conversations during the films and the auditoriums don’t smell like a pigsty.

    5. Yep, just lock yourself in your bunker with your collection of Hee Haw on VHS. The real world is too scary and liberal.

  7. Ratings are through the floor…gee, what a surprise. Could it be due to the fact that most of what comes out of cable and h-wood these days is mindless garbage? More and more Americans are canceling their cable TV because it just plain SUX!

    1. Not watching your shows, not interested in your politics, not loving the way you have destroyed my country.

      Click!

  8. Viola Davis didn’t win an Emmy in spite of being Black, but because she was Black. The Emmy’s are grovelling for the Black viewers
    and trying to kill Trump. However, Trump has 26% Black support,which is larger than the Black share of viewers of the Emmy’s ha ha ha ha ha

    1. Good post. Anymore it is not the talent that wins any award, it is the color of the skin and the industry’s latest moves to “balance ” the racial quotas. I am so glad that Sunday might football was available. What does Viola Smith know about the world or government or anything really ???. She barely knows how to act.

  9. I think we’ve all had enough of the “stars” telling us how we should be thinking. It’s the beginning of the end for them unless they begin to do their jobs, and shut up about the rest. We’re among many our age, 40, who no longer go to the movies. If we want to see something, we wait for rotten weather and stream it for $1 or $2 dollars. That’s all they’re worth anymore.

    1. Yeah, but you’re still watching. Everyone on this comment section is so full of it. All talk. Go read a book if you hate Hollywood so much. They’re always better anyway.

  10. I’m glad these now ‘asymmetrically (aka non balanced)’ politically biased events are getting crushed – long over due.
    I hope they get further crushed for stepping outside of their expertise to lecture Americans on how to be liars, cowards, and communists. Joe MCarthy had it right after all. I hope their ratings go to zero.

    1. “Asymmetric” does not mean “unbalanced”; it means “equivalent”,
      without being exactly the same. In fact, it QUITE means “balanced”.

      However, I agree with your apparent sentiments in this regard.

      1. Chili Boots: Stop referencing the “Chili Boots’ Homemade Pop-up Dictionary — makes you look foolish.

  11. Ratings are low for the Emmy’s because programming is nothing but garbage. TV shows and mini-series have been terrible for the last 10 years and continues to get worse.

  12. Like most people today, we work full time. I thought once the kids were off to college we’d nestle in to watch TV in the evenings. Hasn’t happened. Our TV was off when the kids were under the roof to set an example. Now that they’re out of the house, the TV is either off or on sports. If we have a night in in the dead of winter, we stream what we want to watch. Haven’t been to a movie theater either since the kids we in junior high. Don’t miss it at all.

  13. Given the choice between a bunch of self aggrandizing blowhards at the Emmys and watching a bunch of overpaid egotistical athletes beat the hell out of each other the choice was easy to make. Besides what I read this morning it was all about Hollywood’s white guilt complex and making a first this or that. A majority of the country is tired of the Obama corruption and Hollywood perversion just doesn’t get that they are no longer relevant to the conversation.

  14. Memo to the Emmy Awards fiasco:

    Following the political tenets of your big brother, Oscar is not always a good thing. Even if a few years late!

    It also reaffirms my decision long ago to give up on your annual liberal orgasm after ‘Hill Street Blues’ swept the Emmys in 1982.

  15. We viewed football via a digital antenna (we cut the cord) and promptly shut the EMMYs down one yawn inducing minute in. Then switched to Netflix.

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