NBC has put the brakes on The 1970s, its period musical limited drama series from The Voice coach Adam Levine and Boardwalk Entertainment Group’s writer-director Timothy Scott Bogart, music publisher Evan “Kidd” Bogart and TV producer Gary A. Randall.

1970s, from Sony Pictures TV, was bought by NBC last year. I hear the project was quietly given a pilot presentation nbclogo__130422182418-150x150order last month when it hired a casting director and started putting out offers to actors, with Hayden Christensen and Kelsey Grammer among those said to have been approached. However, I hear there was some discrepancy and back-and-forth on the size of the order — a presentation or a full pilot. In the end, I hear the project might have had turned out to be too expensive, and NBC pulled the plug. I hear the producers might shop it elsewhere, while NBC is open to ideas for a different music project.

The 1970s, which was to feature classic songs of the era performed by contemporary artists, was envisioned as telling the real story of the wars among the powerful independent music companies who were fending off the big corporations from encroaching on their turf, with the mob on their side and the FBI on the side of the congloms.

While The 1970s was in development at NBC, HBO got its long-gestating drama Vinyl, set in the same world, off the ground. That series, from Martin Scorsese, Mick Jagger and Terence Winter, will debut next year.