Hulu’s upcoming Rocketjump: The Show, which brings YouTube star
Freddie Wong‘s ideas into TV series format, is a strange concept to be sure. Ostensibly a long form comedy series, it’s actually a hybrid documentary and sketch show. Each episode will document the making of a RocketJump Studios short, then premiere the short at the end of the episode.

What this means is that it amounts to a 50/50 split between documentary content and actual comedy. Hulu is banking on legions of RocketJump fans who want to know more about how the team’s videos are made. During the show’s Television Critics Association panel this afternoon, attended by Wong and showrunner Ben Waller, it looked like the service is confident it’s a good bet. Certainly RocketJump feels that they’ve received a lot of support from Hulu.

RocketJump_logo“Hulu understood who we were and what we were looking for and what the needs of content are,” Wong said today. Explaining that RocketJump exists at the intersection of tech- and entertainment-industry concerns, he said that Hulu, being “sort of a blend of the tech world and the entertainment world,” understands them on a level no other company they’d spoken to has. “That,” Wong said, “is the basis of the reason why we’re doing a show on Hulu.”

Hulu’s upcoming Rocketjump: The Show, which brings YouTube star
Freddie Wong‘s ideas into TV series format, is a strange concept to be sure. Ostensibly a long form comedy series, it’s actually a hybrid documentary and sketch show. Each episode will document the making of a RocketJump Studios short, then premiere the short at the end of the episode.

What this means is that it amounts to a 50/50 split between documentary content and actual comedy. Hulu is banking on legions of RocketJump fans who want to know more about how the team’s videos are made. During the show’s Television Critics Association panel this afternoon, attended by Wong and showrunner Ben Waller, it looked like the service is confident it’s a good bet. Certainly RocketJump feels that they’ve received a lot of support from Hulu.

RocketJump_logo“Hulu understood who we were and what we were looking for and what the needs of content are,” Wong said today. Explaining that RocketJump exists at the intersection of tech- and entertainment-industry concerns, he said that Hulu, being “sort of a blend of the tech world and the entertainment world,” understands them on a level no other company they’d spoken to has. “That,” Wong said, “is the basis of the reason why we’re doing a show on Hulu.”

Hulu, it turns out, is extremely understanding. Wong’s philosophy, which he cryptically described as a policy of “don’t piss people off,” is to not limit access to his product. As a result, Hulu has signed on for a very limited period of exclusivity. Hulu will have 1 week of exclusivity for the shorts created in each episode, while the full episodes of documentary content will remain fully exclusive to Hulu. The exception is the first episode of RocketJump: The Show, which launches simultaneously on Hulu and YouTube.

That’s enormous confidence that widespread availability of the shorts created for the series, so soon after premiering, won’t discourage new Hulu subscriptions from RocketJump fans. We’ll see if it pays off this fall. The eight-episode first season starts October 21.