Turner Broadcasting System is the latest linear TV company to join the trend of releasing multiple episodes of a series simultaneously, a model introduced by streaming platform Netflix.
For the first time, TNT will make multiple upcoming episodes of a series available on-demand. The day after the Aug. 25 premiere of the Edward Burns period drama Public Morals, episodes 1-4 will be viewable through set-top VOD, the Watch TNT mobile app and http://www.tntdrama.com/watch, as well as on participating TV providers websites and apps. Sibling truTV will do the same with new series Friends of the People, whose first two episodes will be available on-demand before their premiere.
NBC recently became the first traditional network to release an entire season of a show on-demand with summer drama Aquarius.
Additionally, TNT will make every episode of the reality investigative series Cold Justice available on demand to leading into the season 3 finale on Sept. 18. That includes the entire Seasons 1 and 2. Additionally, episodes currently airing from season 3, which premiered on July 31, are made available on demand the day after their TV debut and will stay up through the finale.
truTV will offer their every single episode of Impractical Jokers – seasons 1 through 3 – on demand beginning this week, leading into Jokers Week and the Impractical Jokers Live Punishment Special celebrating the 100th episode on Sept. 3. In what Turner calls an unprecedented move, the network will make every single regular-season episode to date, as well as Impractical Jokers specials, available via VOD and digital on-demand to truTV subscribers. Additionally, starting on August 5, truTV will offer fans a sneak peek of two brand new episodes of Friends of the People before their TV premiere.
“Turner is embracing a different approach to the way programming is traditionally released and providing our audiences with multiple binge-viewing options in order to enhance their TV experience,” said John Harran, SVP of business & product development at Turner Content Distribution.