Chinese digital animation studio Original Force has established a motion picture division, and production has begun on three original animated features. In support of the new projects, the company has launched a production office in Los Angeles, and has hired veteran animation executives Sandra Rabins and Penney Finkelman Cox to head up Original Force Animation from L.A.. The two will serve as co-presidents of Original Force Animation, and are partnering with Original Force founder Harley Zhao on the newly created animated feature division.

Original Force Animation aims to release a new CG animated feature approximately every 18 months, and the company has recruited several animation veterans, including Christopher Jenkins (producer of DreamWorks Animation’s Home) John Eng (Rugrats Go Wild), and Bob Bendetson (The Simpsons). Further, former president of marketing at Universal Pictures Peter Adee will consult with Original Force on its initial slate of films.

Rabins and Finkelman Cox both have numerous animation credits to their name, and working together to produce Prince of Egypt, Antz, and Shrek, along with various separate projects. Rabins also served as senior executive vice president for Sony Pictures Animation from 2002-2009, which she and Finkleman Cox helped establish for Sony and for which Finkleman Cox served as executive vice-president.

originalforceThe first of Original Force Animation’s three debut films is Duck Duck Goose, directed by Christopher Jenkins and written by Jenkins and Rob Muir. The film will follow Peng, a fast living bachelor goose who becomes caretaker for two orphan ducks, leading Peng on a harrowing journey to return the ducks to their flock, and make it home to his own. Finkelman Cox and Rabins are producing the feature along with Viola Chen.

Next up is Oldzilla, written and directed by Bob Bendetson, who cowrote with Art Everett. The aging king of monsters, Saurus, refuses to accept that he’s growing older, instead hiding his years behind a scaley toupee and obsessing over newsreel footage of the destruction he caused in his prime. However, he must eventually move into a retirement community for monsters, where he convinces a pair of new friends to join him on a trip to Atlantic City to wreak havoc one last time. The film is produced by Finkelman Cox and Rabins.

Other projects on Original Force’s slate include Where The Mountain Meets The Moon, based on the Newberry Honor Book by Grace Lin, Riding Giants, to be adapted by Greg Johnson from his original manuscript, and QQ Speed, a co-production with Tencent Holding Limited based on a popular Chinese racing game, as well sharing coproduction credit on the adaptation of the popular Playstation series of video games Ratchet & Clank.