The widely anticipated deal gives Comcast’s NBCUniversal an equity stake in one of the fastest growing digital media companies. Vox Media’s properties include SB Nation, Polygon, The Verge, Vox.com, Eater, Racked, Curbed, and Re/code — the last picked up in May. The tech publication says that NBCU’s $200 million deal indicates that Vox is worth more than $1 billion.

“Vox Media has a great portfolio of premium digital brands that deeply engage broad audiences,” says NBCU chief Steve Burke. He says the company plans to forge “a collaborative partnership involving editorial content, advertising and technology.”

Vox CEO Jim Bankoff calls NBCU “the perfect strategic partner properties that “align especially well with Vox Media’s authoritative, voice-driven brands which span sports, tech, news, fashion, food, and more.”