Former DreamWorks Animation executive Ian Richter has joined the executive ranks at Legendary Entertainment to help the company capitalize on opportunities across film, TV, digital and virtual reality as well as emerging storytelling platforms. Hired on as Executive VP of Franchise and Emerging Platform Development, Richter reports directly to Legendary’s President and Chief Creative Officer, Jon Jashni, and Chief Marketing Officer, Emily Castel.

At DreamWorks Animation, Richter was head of franchise creative where he worked closely with filmmakers on such films as How To Train Your Dragon to help expand the film across multiple platforms. Richter was also instrumental in bringing DreamWorks Animation the Trolls IP, a new upcoming feature film, and most recently served as Franchise Executive Producer for the new DreamWorks-Netflix original series, Dinotrux. He has more than 15 years of experience across film and TV development, game design, consumer products, emerging technology, and brand creation.

In addition, Richter also served as the Director of Programming and Development at Kids’ WB! and CW television as well as Director of Entertainment Development and Supervising Producer at Mattel Entertainment. In these roles, he developed multiple network series and supervised the creative development and production of live-action and animated movies, television series and direct-to-DVDs including The Spectacular Spider-Man, The Batman, and He-Man And The Masters Of The Universe.