EXCLUSIVE: Gersh has brought on Pattie Sueoka to the commercial production division, supporting below-the-line talent for spots, music videos and branded content, and Tara Kromer to handle below-the-line talent for features and television in the New York office. The moves comes in the wake of several additions that the agency has made this year as it continues to bolster its operations in the company’s production, branding, digital, and alternative departments.

After starting off in commercial production, GershSueoka transitioned into below-the-line talent representation working at The Skouras Agency. From there she went onto running the music video production and commercial department at Paradigm. After taking some time off, she re-entered the industry as a marketing and sales rep for The Camera House before landing at Gersh, where she will work under department head Marie Perry.

Kromer’s below-the-line representation career started at a boutique agency in New York. With almost a decade of experience, she has cultivated a roster of talent that she will bring along including clients like line producer Jason Sokoloff (Spike Lee’s Chiraq), editor Jennifer Lee (The Skeleton Twins) and costume designer Erin Dougherty (The Daily Show).