EXCLUSIVE: In a competitive situation with several outlets pursuing, including premium cable networks, Hulu has landed Seth Rogen and Evan Goldberg’s half-hour comedy Future Man with a pilot order. The green light for the project, executive produced and directed by Rogen and Goldberg, written by Kyle Hunter and Ariel Shaffir and executive produced by Matt Tolmach, came off a pitch, which garnered multiple production commitments. Sony Pictures TV is the studio.

Future Man originated as a feature script Hunter and Shaffir wrote for frequent collaborators Rogen and Goldberg. The high-concept comedy centers on a Hulu large logojanitor by day/world-ranked gamer by night who is tasked with preventing the extinction of humans after mysterious visitors from the future proclaim him the key to defeating the imminent super-race invasion.

The project, from Sony TV, Rogen and Goldberg’s Point Grey Pictures and Matt Tolmach Productions, is executive produced by Rogen, Goldberg, Point Grey’s James Weaver, Hunter, Shaffir and Tolmach, who also has been involved since the beginning. Tolmach originally bought the script as a movie four years ago as part of his Sony deal and brought it to Rogen and Goldberg to partner. They ultimately decided the premise was better suited for a TV show.

Rogen and Goldberg, who are based at Sony on the feature side, co-wrote and co-directed the studio’s apocalyptic comedy This Is The End, as well as last year’s controversial The Interview. Hunter and Shaffir served as executive producers on both movies; co-wrote with Goldberg the upcoming The Night Before, starring Rogen; and also co-wrote with Rogen and Goldberg the upcoming animated feature Sausage Party. 

This marks the first order at Hulu for Sony TV. Hulu has been aggressive in ramping up its original series slate with projects from top auspices. It just premiered new comedy series Difficult People, executive produced by Amy Poehler, and has coming up drama The Way from Jason Katims, starring Aaron Paul and Michelle Monaghan; Jason Reitman’s comedy Casual; and the J.J. Abrams-Stephen King limited series 11/22/63, starring James Franco.